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Is SEO Worth It for Small Business?

Does SEO Work For Small Business?

As thousands of business owners get ready to make a running start into the new year, many are spending the first few weeks of the new year reflecting on how the twists, challenges and opportunities of 2020 will influence their plans for the year ahead. One of the key shifts that has been felt across almost every industry in 2020 has been that investing in an online presence is not just for big business or Instagram trendy businesses anymore. Increasingly we’re all vying to be found first in Google searches.

 
Enter SEO…If you’re new to the world of SEO or search engine optimisation, basically SEO is the practice of manipulating your website to help your business appear on page 1 of search engines like Google. SEO has fast become one of the best ways, pound for pound, for businesses to generate brand awareness and to improve traffic to their website.

So how does it work? SEO is an ongoing strategy whose effects build and pick up speed over time. Think of it like a exercise bike that can power your website’s visibility to your customers. The more and the harder you pedal the more your website is boosted up the Google rankings so that your customers and prospects can find you first.

SEO is an ongoing strategy whose effects build and pick up speed over time. Think of it like a exercise bike that can power your website’s visibility… The more and the harder you pedal the more your website is boosted up the Google rankings…

The thing is you are not pedalling along in isolation, your competitors are also pedalling, competing for the coveted first place on the search results. This has led many small businesses to wonder “is it worth it as a small business to try and compete in this space against bigger businesses?” The answer is actually a resounding yes. One of fantastic opportunities for small businesses in the digital age is that SEO has levelled the playing field. Unlike TV ads and traditional marketing, digital marketing opens up the field to businesses both large and small, you can pedal and climb your way to the top of the search – it’s not about your size, it’s all about being relevant with what you do, say and offer and about having consistent SEO.
 

How Can SEO Help Your Small Business?

Good SEO can help you build a community and establish a strong digital presence. A few ways SEO can help your small business grow include:

  • gain a competitive edge
  • reach your target audience
  • provide relevant information.

There are also many other advantages to a small business using SEO.
 

Gain a Competitive Edge

The internet is used every day by millions of people for so many different reasons. Some want to find out information on topics while others are looking for places to eat and others are looking for services and products to buy. As a small business owner, you should want your business at the top of the search list so they can see you. Using the correct SEO strategy can maneuver your brand’s position in search engine rankings and increase your exposure and in turn, you gain a competitive edge in your industry.
 

Reach Your Target Audience

SEO allows your customers to quickly come to you. Both on and off SEP strategies are designed to target specific audiences and inspire them to visit your website and potentially use you for their needs and services. Proper SEO can help your small business make connections with the right customers.
 

Provide Relevant Information

When you are searching online have you ever struggled to find the answer on the first few pages you searched? Did you get frustrated?
Having the proper SEO strategy that provides the information that your potential customers need is key to solving their problems, answering their questions, and meeting their needs.

In short yes, search engine optimization can work for your small business. You just need an SEO that is right for you and your business and one that is executed properly. When an SEO is managed properly the payoff for your small business is long-term value and staying power.